Strikes, deconfinement … A boon for cycling made in France

Despite the confinement, preparations continued. If all goes according to plan, in the course of next week, production should start at the factory in Is-sur-Tille, in Côte d’Or, the historic industrial site of the SEB group, near Dijon. In early summer, the first Angell-stamped electric bikes will be delivered to their sponsors. These high-end machines, sold for around 2,000 euros, were imagined by designer Ora-ïto, based on an original idea by entrepreneur Marc Simoncini. The SEB group, an exclusive industrial partner and shareholder of Angell, is expected to produce some 10,000 bikes this year and will be able to increase the rate to several tens of thousands of copies in a full year.

By launching his new start-up, at the end of 2019, the creator of Meetic did not expect to be so successful. Initial objective: each year to sell 1,500 of these fully assembled machines in France, intelligent cycles packed with electronics and ultra-connected. A tricolor coquetry that cuts Angell’s margins by around 200 euros per bike, compared to a product made in China. And yet, pre-orders have exploded. “People have gotten into the habit of using their bikes during strikes, cities have adapted very quickly and the pandemic is pushing the public to avoid public transport,” said Marc Simoncini. During containment, orders were multiplied by three.

Obviously, the “little queen” is enjoying a winning cocktail during this period of deconfinement. Whether it be in specialized stores in cities or in large sports product chains, the situation is similar. “The bicycle has become a barrier gesture during this epidemic, notes Virgile Caillet, general delegate of Union Sport & Cycles. By allowing physical distance, it has become a priority urban mobility solution. “

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