Rolex watches, a good investment idea?

In 1971, a Rolex Submariner, undated and all steel, bought for 210 dollars in New York – inflation included, it would cost today 1,335 dollars, or 1,200 euros. Twenty years later, to buy the same diving watch, you had to pay around 15,000 francs in Paris (the equivalent of 3,550 euros, taking into account inflation). And availability was immediate. However, to date, this Rolex is displayed at 6,850 euros. You still have to find it … What is rare being expensive, the Geneva brand does not flood the world with its diving watch. Production is subject to quotas, with distributors often reserving them only for their best customers. Clearly, you have to buy one (or two) more common Rolex (Oyster Perpetual, Explorer, Air-King or Milgauss) to hope, a few months later, to be offered by the retailer a steel Submariner.

Be patient and… loyal to the brand

Ditto for the famous Daytona chronograph, whose wait times in stores are approaching two years. As for the grail, the Rolex Submariner known as the “Hulk” (bezel and green dial), the dealers simply say: “We have … sometimes.” Result: On the second hand market, a Submariner 114060 (the current model with the unidirectional bezel with disc in Cerachrom) of occasion is negotiated around 8,000 euros while the 116610LN (with the date) is around 10,000 euros. The solution: “fall back” on a two-tone gold and steel version at 12,350 euros. The fact remains that a Rolex (from the Oyster men range) is an excellent investment. Due to watchmaking inflation (5% per year), the rise in the Swiss franc and high demand, a timeless well-preserved Rolex (box, manual and warranty card) will not lose value, or even gain in value. over the years.

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Another collection phenomenon: the Swatch

On Valentine’s Day, the brand launched a numbered and limited series of 5,020 copies

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