Private submarine, works of art … the delusions of palaces to seduce the ultrariches

Wise and purring, hotels? To stay on course in a growing market and retain a jaded clientele, palaces and five stars seek to arouse emotion. And they do.

Cesar Ritz, who disappeared a century ago, built his reputation as a hotelier by offering what was not available elsewhere: bathrooms. Today you have to lock yourself in to escape the enthusiasm of a concierge full of ideas to enhance your stay. Here (La Réserve Paris) we suggest you book Vaux-le-Vicomte to spend Christmas with your family, there (Park Hyatt Paris-Vendôme), entrust your brushing to the hairdresser of Monica Bellucci who has her suite on the same floor. There is no way to stroll cushy in the vineyards of Aix-en-Provence (Villa Baulieu): we have organized a 4×4 safari there. And if you treat yourself to a short weekend in the Luberon (La Coquillade), the former Jeannie Longo hare is waiting for you for a mountain bike ride. Experience, experience, you hear all over the hall. Of course, hotels are privileged areas of innovation.

The development of the hotel industry went hand in hand with a certain standardization “Regrets Sophie Arbib, of Exclusive Voyages. According to a study by the consulting company Coach Omnium, 45% of customers complain about the uniformity of establishments. “Data-reactid =” 20 “> Yesterday, the strengths and secrets of an address were revealed by chance Curious customer. Seated at the Hostellerie de Plaisance, in the heart of Saint-Emilion, we learned that under our feet is the famous monolithic troglodyte church, and we reached it in the middle of the night by a secret underground. fires all out to create difference and arouse curiosity. Thus, this winter, Brown’s in London is highlighting the suite where Rudyard Kipling wrote The Jungle Book, with great marketing support. from the hotel’s prestigious past, a special edition of the book, only Mowgli is missing from the basket. ” The development of the hotel industry went hand in hand with a certain standardization “Regrets Sophie Arbib, of Exclusive Voyages. According to a study by consulting firm Coach Omnium, 45% of customers complain about the consistency of establishments.

Today, the trend is therefore reversed. You have to differentiate yourself at all costs. Proposing (…)

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