Will NRJ throw in the towel on television? According to information from “Capital”, Jean-Paul Baudecroux’s group has entrusted a merchant bank with a mandate to sell its two TNT channels, NRJ 12 and Chérie 25 – it would be Lazard bank. However, there is nothing to say that this divestiture process will come to an end. First, it’s a very bad time to sell, with most potential buyers hit by the crisis. Above all, CEO Jean-Paul Baudecroux has the habit of entrusting sales mandates and then changing his mind. It thus put on sale four times its distribution subsidiary Towercast (in 2008 with a mandate entrusted to BNP Paribas, then in 2011 and in 2014 with DC Advisory, and finally in 2017 with Kepler) … without ever selling it . Similarly, in 2017, he also gave Kepler a mandate to sell its 80% in the NRJ group, without succeeding either …

Several explanations for this. First, Jean-Paul Baudecroux considers that these true-false transfer processes allow us to know how much this or that asset is worth – in short, to “walk the goat” with potential buyers. Then “Uncle Scrooge” (as he calls himself) has a very high idea of ​​the value of his assets. He demanded a billion euros for the NRJ group, while it was worth much less on the stock market (420 million euros currently). As for television channels, the group declared at the general meeting of shareholders on June 26 that “the value created remains greater than the cash invested by the group”. This therefore means that NRJ would therefore require almost 300 million euros for its two television channels…

⋙ Read also: NRJ, behind the radio “Number One”, a small and very diverse empire

Until now, Jean-Paul Baudecroux had always excluded from selling its TNT channels. In 2011, he notably refused an offer from Canal +, which then fell back on Bolloré’s TNT channels. The boss-founder of NRJ has always

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